Advertising is not bad for children’s health

Majority of the children are still healthy – there is no clear proof that Australian children are becoming less healthy – survey of 5000 children aged 4-16 in schools across NSW, conducted by NSW government, concluded that only 5% increase of overweight population since 1997 to around 25% – children are exercising more frequently more than they were in 1997 2. Children’s good health may be attributed to food chains – Ryan, 9, plays organized sports, intelligent and has a healthy weight and eats McDonald’s burger and fries and fastfood pizza– McDonald’s encourages children to be involved in sports through sponsoring competitions 3. Advertising detractors just want to make the fastfood chains business difficult – most of them are not interested in children’s eating habits at all 4. Advertisement for food aimed at children do not really make them eat more than they otherwise would – companies advertise not with the aim of making children eat more but of the market share 5. Advertising is the only way for producers to share information with the community about their products – it would be disservice to the company and to the community they serve– children, like consumers, need access to information to allow them to be educated C: Advertising is not bad for children’s health Evaluation: This article was written by the author in response to the imperative demand of groups lobbying for banning advertisements of fastfood chains as it harms the children’s health. These groups have claimed that the ill-health and obesity among children are caused by these advertisements and that banning these advertisements is vital to the health of the children. The author uses informal language in the counter arguments.It attempted to produce scientific claims as rebuttal. There are five major premises in this article. One scientific data was included to support the first claim and no other researches were used as evidence in the succeeding arguments. The first argument suggests that according to a survey conducted by NSW government, the children in Australia are still healthy compared to only 5% increase in the overweight population. This statement gives the impression that the rest of the 70% of the population do not suffer from overweight problems or are normal.The survey should have furthered on how many in the population are underweight because unhealthy weight of children come in both directions. Also, the article lacked information as to when the survey was conducted to compare it with the results in 1997. A more exact time frame conducted might produce a stronger comparison as to the health of the children in terms of their weight. The second support statement saying that children exercise more frequently than they were in 1997 could have been made more substantive if detailed in the survey.This might give the readers the impression that selective read ing might have been done to support the claim. Variables in the survey should specify the frequency of exercise that makes the children healthier. The second premise is an argument based on example. In logic, this is a big fallacy. One can not claim to have his own experience applicable to the entire community or to a group of people. What is true to one may not be true to another. A specific example of Ryan can not suffice as evidence. Logically it is applying a conclusion out of a single example which may be illicit generalization.The statement about Ryan saying that his favorite food are from the fastfood chains do not necessarily mean that eating them would make him healthy. Making these foods as his favorite does not also mean that he eats these foods exclusively everyday. For all we know, Ryan may be taking vitamin supplements to make him healthy and maintain optimum function. Secondly, Mc Donald’s sport competitions may not necessarily mean that they are concerned abou t the children’s health. This article has mentioned already that the interest of the company is to produce market share, to therefore produce good profit.If McDonald’s chooses to be visible in children activities, it does not necessarily make them nutritious and healthy as a fastfood chain. Supporting events do not necessarily exempt McDonald’s from any allegation the pro-health lobbyist groups have indicted them. The third argument attacks on the main motivation of detractors. The article suggests that the qualms of these advertising antagonists is that they are mainly concerned about destroying the reputation of fastfood chains and not really caring of children’s health.The single subpremise provided by this argument can not be sufficient in supporting this argument. This argument, let alone, does not have enough bearing to stand on its own because it did not clearly illustrate the real world scenario as it has claimed. The undertone of this argument im plies that there is a bigger competition in the food business against the fastfood chains. This may at least be true thinking that it eats up the market share of other cuisines in terms of children.However, the claim should have included statistics to point into figures the alleged claim of the madness among detractors. The fourth argument, saying that the aim of advertisements is not really to have the children eat more but to have a bigger market share may prove to be a realistic argument. This is the only argument that does not rely on health statistics right at the onset. It may not be obvious in the advertisement upon its theme and delivery, however, the clear picture among the businessmen running the company is to have a bigger share in the market to produce more profit.It does not have control as to how much food the children are going to eat in their foodchains, their main concern is the number of sales they get at the end of the day. Health may not be a selling ground in th is argument, however, it is the only sensible and truthful among the other arguments posted in the article. The last argument saying that advertising is the only way for producers to share information to their community may not necessarily be true. The trend of having models wear a specific product for example or incorporating in movies the product of McDonald’s may not be blatantly advertising but it gives out the same information.The last argument is generalizing that the only outlet for information dissemination among companies is through paid advertisements in televisions when in fact people can always have testimonies, researches, tabloids and other media sources. The subpremise saying that it may be a form of disservice to the community if the company may not be able to advertise may partially be true. If the company has perks that are available for the community in a specified time frame, this argument may be acceptable. Otherwise, the company may exist without the ben efits of advertisement.The second subpremise in this argument is that children need information, too. Just like people who are in quest for knowledge of a certain product or are just slack and waiting for information, children need adventurous or interesting ways of product presentation and information. Most likely, the creative way to producing such is through advertisements. There is greater product recall and product orientation in the way the product is presented in advertisements rather than reading it in tabloids or in journals.Advertisement seem to capture interest and in its emotional appeal rather than the rationalization in broadsheets, and the like. Like all people, children need information. As a whole, the entire article in its specificity and clarity is not persuasive enough to claim that advertising is not bad for children’s health. Perhaps, the biggest loophole in this article is the failure to provide a causal link between the two terms: advertising and child ren’s health. It has also failed to define the nature of advertising and the nature of children’s health, although, obesity was implied as the main illness in the argument.Objectively, right at the outset, these terms would have been defined and given background as to the qualms of the detractors to make the entire tone of the article more substantive. There must be a direct link as to advertising directly affecting a group of children, making them really unhealthy and must cause a wave of urgency to have this stopped. The article is highly opinionated and may need evidences to support its claims. A better article should contain statistics relating to specific arguments as a number of 6th grade students are reported obese after eating at mcdonald’s once a day for the entire 2 months.Further researches and surveys should be made to support claims and to make the entire article more persuasive. Claims could have been furthermore substantiated to make the article m ore convincing. The survey conducted by NSW would have been more convincing if it included complete information as to the date of the conduction of the survey to have a better comparison to the status of the health of children today. This should have at least mentioned as to the frequency of the subjects going to fastfood in a week or any information in that line.If complete information was released in this survey, it would have been more convincing and more substantive. This is the only survey produced in this article and the only form of science that can be investigated further to support the claim of this article. However, it still poses questions in the readers’ thoughts therefore compromising its validity and accuracy. In general, I should say that the author was not clear and satisfactory in its counter argument in his claim that Advertising is not bad for children’s health.

Skagen Design Report

Skagen Designs Group 4 Q1. What screening criteria should Skagen Designs use in connection with its choice of new markets for its watch collection? When Skagen Design chooses the new markets and use the connection with them, at first, they have to care about price. Competitive price is not only one of the essential of their brand, but also the easiest method to enter new markets, especially in developing markets. In watch markets, you can see which markets is developed or developing from the charts, after looking at those, you will see which strategies Skagen Design needs to enter into each market with.Somehow, competitive price is qualified advantage in any markets, of course, it is a lot more affecting to developing markets. So, Skagen Design need to keep the low price and proper quality, of course, with their characteristic design either. Next, aside from price, they also have to separate market into developed & developing markets in watch markets as I mentioned already. By dividi ng them into two groups, they can decide which strategy they will adapt to, for instance, if the market is developed market, they have to upgrade their quality.It will charge more cost, so the price should be higher, but the customer in market doesn’t need normal one, so it is necessary. Meanwhile, if the market is still developing market, the best way to attract them is to keep low price with proper quality. Also, Skagen Design has simple design, it could make easy to adapt slight change from local needs. Third, Skagen Design should check whether the market has any forces with international trade such as high tariff.It is basic step before getting into the market, since Skagen Design has not bigger brand power comparing to competitors such as Gap, Calvin Klein, it has to be emphasized with quality and low price. With high tariff, it ain’t possible to keep lower price than local brand, and not even other international brands which has good online markets. So, if the ma rket has high tariff or regulation from its government, Skagen Design should operate their business in small step such as online supply.It is uncontrollable part for every watch companies to change the market situation, so it has to keep checked, since it is also possible to get first mover’s advantage if Skagen Design gets into new market with low regulation at first/ Last, no matter how the market is developed & developing or has different situation, Skagen Design has to keep their watch proper quality and design. It is essential for every business to keep them. Consumers never buy crappy product again, also the product from those brand images.Even though Skagen Design could offer lower price than others, their brand shouldn’t be same to local anonymous brand images, so they have to keep their brand characteristic, either. Quality & characteristic design are always the most important parts in every markets, and competitive advantages for business success. Q2. Make a specific choice of new markets for Skagen Designs. Table 1 and Table 2 can be used to support your argument. The characteristics of Skagen Designs are colours, shapes, and simplicity, etc.However, one of the most competitive characteristics is competitive price. Their high turnover has been kept for decades, and it’s originally started from competitive price, of course, its design either. To choose which markets Skagen Designs get into, they have to consider not only how much retail volume they have, but also how much they are afford to pay for watch. At least, they have advantage with their price comparing to competitors like Calvin Klein, Coach, Guess, Gucci, Swatch, Alfex and Jacob Jensen, etc, somehow it could make their product more successful in retail market.About retail volume, we can confirm it from Table 1 and Table 2. From Table 1, retail volume in thousands of units can be estimated, for sure, USA market has been still the biggest market since the research started from 2003. Also, we can see interesting raise in India market, their retail volume has been growing rapidly the most. Now, India market has the second biggest retail volume in thousands of unit, and it is even same to USA almost. Looking at number of watches per 1,000 people, Mexico has showed highest ratio, and India’s ratio is still the lowest.From Table 1, we can see Mexico, Netherland, South Africa, Sweden have the greatest number of watches, and opposite to it, India, China, Japan, Belgium have the lowest number of watches. Aside from Table 1, Table 2 shows value of different watches, which also shows the biggest and the lowest markets as well. From Table 2, USA, Japan, UK are the biggest one, in opposite to Belgium, Hungary which are the lowest one. One thing we can discover here is counties with biggest retail market have not so big volume value of watch market.Also $ per capita shows similar aspect, from Table 2, we can see the separation between developed market and growing market. Already developed markets have the biggest $ per capita when it comes to market, meanwhile growing markets have the lowest one. It is same with value of watch markets. So, from those charts, we can suggest potential markets for Skagen Design would be Mexico, India or China. Skagen can offer them average quality with lower price than competitor’s, also their design is so simple and never follow established trends that it can be adapted in growing market easily.It can be adapted to local needs slightly with marketing. Meanwhile, when Skagen Design enters into developed market, it doesn’t need to adapt local needs or adaptation. What only they have to care is more high quality with higher price, so it can’t be good market as much as first one. Q3. Which market entry mode should Skagen Design use on the chosen markets? First of all, you have to know what is a market entry mode  : this is an institutional arrangement which is necessary for the entr y of a company’s products into a new foreign market.There are three different types of entry mode: – Export – Intermediate – And hierarchical mode There are few factors that influence the market entry mode choice. These factors are externs or interns, or specifics. The market entry mode is different between countries with low, medium and high standard of living. Firm’s products are manufactured in the domestic market or a third country and then transferred either directly or indirectly to the host market. Three types of exporting: 1. Indirect mode 2. Direct mode 3. Cooperative mode |Lowest US $ per capita |Medium US $ per capita |High US $ per capita | |Indirect export mode |Is the process of exporting through | | | | |domestically based export | | | | |intermediaries, but the exporter has no| | | | |control over its products and over the | | | | |marketing decisions. | | | | | | | | |Fast market access. | | | | | | | | | |No infrastructures are b uilt. | | | | |Low sale promotion. | | | |No market researches are carried out. | | | |Direct export mode | |If the international markets are considered as a | | | | |crucial part of the company’s success the direct | | | | |exporting is the best market entry tool. | | | |Using own sales subsidiary and direct marketing | | | | |(including mail order and telemarketing). | | | | |Low infrastructures are built. | | | | |Market researches are carried out upon secondary | | | | |data. | | | | | | | | |The business can use: | | | | |Distributors | | | | |Market country agents | | |Intermediate mode | |The intermediate mode is used to transfer the | | | | |knowledge and the skills to the local | | | | |producer/seller. | | | | | | | | | |There is no full ownership by the parent firm | | | | |involved, but ownership and control can be shared | | | | |between the firm and the local partner. | | | | | | | | |Four types of intermediate entry modes: | | | | |Licensing | | | | |Franchis ing | | | | |Contract manufacturing | | | | |Joint ventures | | |Hierarchical mode | | |Solid infrastructure. | | | | |Sponsoring artists, athletes and | | | | |events. | | | |Market research, qualitative & | | | | |quantitative. | | | | |Aggressive marketing campaign. | | | | |Sales promotion. | | | | |Market coverage: Intensive | Each kind of countries has one appropriate mode concerning its export, and each of these modes are listed in the table above. Q4.What should be the guidelines for including other products lines in the Skagen Designs collection? Including other products mean want to have an expansion? : you can add a new product to expand your business; just be sure to take these four steps before moving forward:? Determine the specific needs of your customers in each high-priority market segment.? Identify the product/service bundles (groups of features) that would be most attractive to them. Create a unique value proposition for the proposed line extensions and decide ho w you'll position the product in the market segments you've identified. ? Determine the sales and distribution channels that will achieve the highest penetration of your target market segments.In all, you'll need to use market research and speak customers and marketing partners or distributors and evaluate competitive products. This will help you to validate the present level of demand for the product and the best channels for sales distribution, plus shape the product messaging. If you do your homework and proceed with an analytical eye, your line extension will increase sales, help you reach new markets and build market share overall for your growing business Having a guideline represents choosing the right segmenting, targeting and positioning. Segmentation [pic] Targeting [pic] Positioning The positioning is the process by which marketers try to create an image or identity in the minds of their target market.So, the guidelines for introducing other products lines are mainly resp ecting the positioning. For Skagen, we can describe the brand as simple, elegant and affordable. It is indeed very elegant with technical precision and a true original design. It means that a new line of products has to be part of this universe; it means something chic, no food or others. Furthermore, it has to need a technical precision because they could have an advantage using their expertise with that kind of materials. It has to be simple. Indeed, for example, the super slim line is totally purified, simple. The watches are non-numerical, the logo is very discreet. So the new line has to be made in a very simple style.Last but not least, it has to be an affordable product. It means that they have to find way to produce it almost low cost. And so it has to be a product which can be made almost low cost. Ideas for the future of new products – High quality & design pen as Rolex for example – Clothes as Calvin Klein for example Q5. Which criteria should Skagen Designs use for its selection of future sponsor partners? First of all, it is interesting to give a little definition of sponsorship to understand the interest for companies to make some partnership. After that it must easier to define some criteria in the selection of future sponsor partner. Sponsoring:Supporting an event, activity or organization by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event. [1] For Skagen Designs it can be really interesting to set up a sponsoring policy. Sponsoring is one of the best ways of communication for two reasons. Firstly, it is a good tool to highlight and precise the positioning of Skagen Designs thanks to an event or a celebrity really famous and know by everyone. Secondly, this kind of partnership makes advertisements more visible. For example in the past, Skagen Designs had a partnership with the famous TV series Ally McB eal.This sponsoring corresponded to the Skagen Designs targeting (active population, 25-45 years old with a fashion sensitivity) and to the positioning also (classy, elegant and affordable). Moreover, people who loved ally McBeal and who recognize themselves in the series must be more sensitive to the brand Skagen Designs. It was a really good promotion. Indeed, when the sponsorship is well selected, it allows identifying with a particular target market or lifestyle and so attracting customers, easier. The first reason is increasing of awareness of brand name and then, reinforcing perceptions of key brand image associations. For example, every time people watched Ally McBeal, they thought Skagen Designs.The sponsoring makes the brand alive and present everyday in the life of customers. As any decisions, nevertheless, sponsor partnership can be risky. That’s why we speak about selection. One of the difficulties of sponsorship it is hard to measure and predict success and outco me. Another risk depends on the sponsored person’ image which can change because of an event or a situation. This can affect the brand credibility and associate the brand with this bad event or behavior and change perception of brand values. That is why it is important to establish a list of criteria in order to make a good selection amount the different sponsor partnerships available.Firstly the partnership has to be in adequacy with Skagen Designs values and strategy: †¢ The sponsorship has to be in line with the business and communication objectives. †¢ It has to be a strategic fit between the events target markets and Skagen Design? s. †¢ The sponsorship must match the targeted market and be able to reach it. Finally the sponsor partnership has to be in line with the positioning and targeting in order to touch the customer and attract him: †¢ The sponsorship must generate sufficient awareness, possess the desired image and create the desired effects. à ¢â‚¬ ¢ The consumers have to see attributions for the sponsor’s engagementTo conclude, Skagen Desings has to focus on its values and keep in mind its strategic direction for the brand. Then it must be easier to choose a partner by following the criteria. Finally by following up and evaluating the sponsorship Skagen Designs will be able to decide if it’s better to continue or stop the sponsorship. Q6. Skagen Designs is considering online sales of his watches. What problems and possibilities do you see for the company in this area? On this basis what are your conclusions? Nowadays, every brand is most of the time at least a brand â€Å"click and mortar†, if it is not a â€Å"pureplayer†. Nevertheless, the online trade cannot be adapted to every type of brand. Indeed, the brand universe has to be able to be put on the internet.Furthermore, when competitors start to sell on the internet, if you do not want to lose market share, you have no choice: you have to fight their advantages and so start considering selling online. First, we have to remember what an online sale is. An online sale is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet without intermediary services. So, we can think that a luxury brand such as Skagen, which anyway looks luxury, will lose its ability to advice consumers, one of his strengths. Furthermore, those watches are pretty technical products and so require some expertise. However, there must be some advantages. It is important to say that Skagen has already a website and is already selling on this website, so every watch can be purchased on the internet.Indeed, for example, you can choose a watch, click on it to have a bigger view of it, and then you can â€Å"add it to the bag†. You can then see your â€Å"bag† on which you see the price of your watch and of the shipping. The last step is to do the check out by giving your perso nal address, and of course, paying. As a consequence, we can think that Skagen took its decision: they decided to sell by the internet also. Now, what means â€Å"problems and possibilities†. A problem is an obstacle. A possibility is more an opportunity. It means in this case how the website can be done, what possibilities they have. But also, it means what opportunities it will bring.So, we can think that the expression â€Å"problems and possibilities† refers to the â€Å"Threats and Opportunities† in the SWOT analysis. First, it is an opportunity because customers are not the same nowadays. The new customer is always in a hurry, always wants to change his style, optimizes a lot his time in the transport by using his cellphone. So, of course, if the competitors start to sell on the internet, Skagen customers, which are young and active people, will lose their faithfulness toward Skagen finding better answers to their needs. Second, as it was said, the typical Skagen customer is the typical person who spends a lot of time buying on the internet and who is very comfortable with new technologies.It means that it will not be a problem for him to buy at the online store, and even, it will bring new customers: this main target, the one of Skagen, is sometimes so much active that it does not have time to buy and sometimes, he is totally willing to buy in another country but cannot because there is no online store. As a consequence, it means that more than an advantage, creating an online store was necessary for Skagen’s customers. Plus, every brand does not have exactly the same target. We can guess that because, for example, Alfex is still not selling on the internet, you can just click on â€Å"where to buy† on its website. Third, but it is a detail, it quite easy to establish some advantages for faithful customers on the internet. For example, reductions, special sales. And it is easily accessible. These advantages can also be combined with partners.Indeed, Skagen, choosing to start selling on the internet can start having good partners for complementary items such as clothes for example. However, we can observe that most of this brand does not make any promotion for other brands. We can think that it is because the world of watches is an â€Å"elegant† world; it means that websites are really modern and purified. Fourth, we can think that it could be cheaper to sell on the internet because you do not have to pay a so huge rent and you do not have to pay the sells staff. However, of course, there are some disadvantages. First, it is a quite precise and technical product: some exigent customer can feel lost, even if it is well described they might need still more details.Details that are so numerous that it cannot be put on a website for example if you have some risks to break a bit your diamonds on the watch if you go on the shower with it. Second, Skagen will always have to watch the markets evol ution and to be able to answer very quickly to demands. It means a lot of stocks and money. This is an aspect of starting selling online: selling online is a job in itself, you have a lot of technics to acquire such as how to ship your products for example. And, because it is a lot of money, you have to calculate if it is really worth it to sell on the internet and if it is, how you will do it without huge amounts of moneys. Beside, details which is important for Skagen which is a brand whose positioning is selling very pretty products at affordable prices.Third, Skagen, as clothes, is a fashion brand, it means that people requires style from it. And, as they do with clothes, they might want to try it to see how it feels and how it fits their clothes. And, indeed, it is the main problem with online stores. But, anyway, it is less grave for watches than for clothes. However, we can notice that on their website we only see their watches alone, which means that it hard to imagine how i t looks on a wrist. Some competitors such as Jacob Jensen or Guess still have this trouble, they should all of them do as Alfex, show it on the wrist of a model also. As a result, it was almost mandatory for them to go on the internet.Indeed, they have the perfect target, it can be cheaper and they are an affordable brand because they can produce low cost, their competitors start to sell on the internet and this type of products which are objects and not clothes or food, can be quite easily sold on the internet. The disadvantages are really negligible comparing to the advantages. We can anyway to go more far think that they could do it in another way such as proposing pictures of people wearing it and even proposing some clothes style to fit with it. ———————– [1] http://www. tutor2u. net/business/marketing/promotion_sponsorship. asp ———————– Report 2013/02/19 INTERNATIONAL MARKETING SODERTORNS HOGSKOLA

Explain Why Treasure Island Is So Highly Regarded Essay

Treasure Island is written using a first person narrative, which has its own advantages and disadvantages. One of the advantages consist of being able to experience how the character narrating feels, in this case we get to learn a lot about Jim Hawkins and how he feels throughout the novel just because he is the narrator of the novel. However, when Jim decides stow away in one of the boats heading for the shore R.L. Stevenson is faced with a problem in that he cannot let the reader know what is happening on board the Hispaniola. Stevenson finds a way around this problem by swapping the narrator to Doctor Livesey. This seems to sort out the problem for a while but if the reader was reading the novel at a fast pace then he might not read the chapter headings and know that the narrator has changed and therefore get confused with what’s happening in the story and where the characters are. I think that R.L. Stevenson knew that this problem would occur somewhere in the novel and anticipated it, he may have even planned it. But he still chose to use the first person narrative, although it is not always the easiest narrative to follow as â€Å"I† and â€Å"we† are used which often makes it hard to distinguish who â€Å"I† and â€Å"we† are, and who the speech is being directed at. However, I believe Stevenson chose this narrative as it makes it easier to let the reader know and understand the feelings of the character that is narrating the novel at any time in the novel. R.L. Stevenson describes the island very well throughout the novel by using all of the senses of a human being: Sight – â€Å"The appearance of the island when I came on deck next morning was altogether changed.† Sound – â€Å"and the whole ship creaking and groaning,† Taste – â€Å"like someone tasting a bad egg.† Smell – â€Å"a smell of sodden leaves and rotting tree trunks.† Touch – â€Å"The Hispaniola was rolling scuppers under in the ocean swell.† The quotation I chose for sight was one of the many I could have used as part three of Treasure Island has many references to sight and how things look. Although there is not nearly as many R.L. Stevenson still makes a point of describing the sounds that are a part of the island and boat, like the creaking of the boat, and the sounds that the birds make. Chapter thirteen contains only one reference to taste and that is in the form of a simile. The effect this has is that most people know or can at least guess what a bad egg tastes like which gives the reader a good idea of how bad the island smelt. The chapter also has only one reference to smell which can also give the reader a good idea of how he island smelt, giving them quite a clear image of the island in their mind’s eye. Explaining how movement and how something feels is a difficult task to achieve when writing a novel, however I feel that R.L. Stevenson manages to accomplish this quite well. Describing how the boat was rolling gently in the water, how the temperature was very hot and describing how Jim had to hold on because he felt as though everything was spinning around him. Part of the tension of Treasure Island is built up at the end of part one when Dr. Livesey tells Squire Trelawney that he is afraid that the Squire will tell someone what the voyage is about and that there is treasure involved, â€Å"‘There’s only one man I’m afraid of.’ `And who’s that?’ cried the squire. `Name the dog, sir!’ `You,’ replied the doctor; `for you cannot hold your tongue.'† The feeling this gives to the reader is one of untrustworthiness and a lack of faithfulness between friends which may cause the reader to become somewhat tense as there is a part of them that knows what is going to happen but they are not completely sure what or when it is going to happen. And when Jim and the doctor receive a letter from the squire it brings the doctor’s fears to light as the letter he receives from the squire says that the squire told every man, woman and child that he met, and that he had hired a man with one leg. At this news, the reader may again feel tension in them, as they do not know what the people the squire told will do or if the man with one leg is the same person that Billy Bones was so scared of. Personally, I think that there are five reasons that this novel is so widely known and read; Firstly the book appeals to people of all ages, it has something that appeals to everyone that can read. Secondly, R.L. Stevenson’s choice of narrative, it lets the reader know exactly how the character narrating feels, making you feel like apart of the novel. Thirdly, The way in which R.L. Stevenson chose to describe the island and everything surrounding it, almost making the Island a character. Fourthly, the amount of tension that is built up throughout the novel is huge; some readers might find the book hard to put down because of the tension as they feel they need to know what will happen next. Lastly, R.L. Stevenson thought up ideas about the setting, story, and narrative issues for Treasure Island himself, instead of doing what a lot of writers might do which is to take ideas from other people, modify them a bit, and then pass them off as their own. Due to this Treasure Island is unpredictable and lively, yet it is as easy to follow as a nursery book. I found Treasure Island to be quite an enjoyable book even though I do not usually read adventure novels.

The House of Lords Essay Example | Topics and Well Written Essays - 500 words

The House of Lords - Essay Example Membership of the Lords Temporal had by 15th century, become almost entirely hereditary and male, members usually being summoned by writ rather than chosen by the monarch. Lords Temporal became to be known as Peers and until the suppression of the monasteries in 1539 the Lords spiritual consisted of Bishops, abbots and priors. After 1839, only bishops attended and the Lords Temporal formed a majority for the first time. During the civil war of 1642, Bishops were excluded from the House of Lords but returned by the clergy act of 1661. The house itself ceased to exist in 1649 but resumed separate sittings in 1660. Legal backing, in 1671 and 1678 resolutions gave pre-eminence in financial matters to the House of Commons after attempts by the House of Lords to breach the convention. Also the bill of rights was initiated in 1689, by the Commons, to establish authority of the parliament over the king. A lot of reforms, in the House followed over time. In 1999, the House of Lords act removed the right of most hereditary Peers to sit and vote in the House. An amendment to the bill, tabled by the Lord Weatherill and accepted by the government enabled 92 hereditary peers to remain until the House was fully reformed. The House of Lords is the second chamber of the United Kingdom parliament.

The Awakening and Into The Wild Essay Example | Topics and Well Written Essays - 1000 words

The Awakening and Into The Wild - Essay Example Into the Wild, on the other hand, is a 1996 factual book written by Jon Krakauer. It is an extension of the author’s 9,000-word piece on Christopher McCandless known as the Death of an Innocent, which was published in the January issue of Outside, in 1993. This novel tackles the issues of how to be accepted and recognized in society, and how finding yourself, at times, clashes with being an active member of the society. In this reading, a reader could see that Chris McCandless was behind left to find some kind of enlightenment. He endeavors to find his path in the wild with little material assets since "it made the journey more fun" (Krakauer 32). His intense risk-taking habit was the hubris that finally led to his downfall. These two writings focus on theme them of how to be accepted into society with The Awakening incorporating a female character as the protagonist and Into the Wild incorporating a male character as the protagonist. This paper will discuss how the two writin g bring out these themes (the effects of self-expression) through analysis of character roles, conflict resolution and literary devices. Edna is the central character in The Awakening, which also refers to her title. The 28 years old woman, who is wifed to a New Orleans businessman, instantly finds herself dissatisfied with her husband, as well as the limited conservative way of living that it dictates (Chopin 30). She appears from her semi-conscious situation of a devoted companion and a mother to a situation of complete awareness, through which she finds her own identity and acts on her own desires for sexual and emotional satisfaction. Through a series of "awakenings", Edna turns into a shockingly independent girl and is accountable only to her personal passions and urges (Chopin 189). Sadly, Edna’s experience (awakening) isolates her form other members of society, which led to her state of complete solitude. Christopher McCandless was a smart, optimistic young man who dee med that life is best lived in isolation, otherwise in nature. He spent two full years putting his theory into practice in the "wild-wests" of the U.S before moving into Alaska. However, he was unprepared of this journey and eventually starved to death (Krakauer 40). What these two accounts show us is that these two character where on endeavors to find themselves in opposition to the accepted societal ways, but eventually ended up harming themselves. Edna, in the awakening, ended up in utter solitude the made her to commit suicide and McCandless, in Into the Wild, ended up starving to death. Edna’s breakthrough of ways to express herself brings about the disclosure of her long-repressed emotions. Through her experience, she learns at least three fresh "languages" (Chopin 78). First and foremost, she learns the style of expression of Creole women in Grand Isle. In spite of their chastity, Creole women converse freely and share their thoughts openly. Their openness initially st unned Edna, but she soon was free about it. Edna discovered that she can face her sexuality and feelings directly, devoid of any fear. Once some of her Creole friends reveal to her that it is fine to dwell on one’

Quotations Essay Example | Topics and Well Written Essays - 750 words - 1

Quotations - Essay Example The listing of the types of freedom is long, and for the purpose of this essay, let me broadly classify them in four types. 1. Viewed from the political angle, this type of freedom is highly valued in democratic countries, and ruthlessly curbed in totalitarian and countries that are governed by communist ideology. In the latter, the citizen is only expected to listen to what the government agencies choose to tell them, and one must follow the instructions scrupulously without reacting. The ‘powerful chairs’ decide everything for the citizens and thus an individual is robbed of speech and expression. Turn the pages of history, and one can find the disastrous consequences suffered by the countries that suppressed the freedom of speech and expression of its people. 2. No two leaves of a tree, no two flowers of a creeper are alike. Variety is the beauty of nature and an individual must appreciate the unity in diversity and how the cosmos is governed by God by that Eternal Pr inciple. Atheists may deny the existence of God. Let them do so. But the question to such atheists is which God are you denying? Human mind is the root cause of all differences. It is the very nature of the mind to disagree and indulge in arguments and counter-arguments. The majority of the people knows and accepts that some Supreme Power governs this Cosmos systematically. The apparent-looking differences in the world are the creation of the waves of agitation in our minds. To begin with, let us say mental fear creates God. Even then, if such an approach contributes to peace, it is good. By nature no two individuals, even within the same family, are alike. How then the persons practicing different religions like, Hinduism, Christianity, Muslims, be alike? How can we expect the modes of their worship to be alike? But these differences need not and should not generate conflicts of a serious nature and worship of God should be treated as a personal right and an individual should have the final choice as for the mode of worship. 3.‘So far as a single human being is hungry in this world, my whole religion is to feed it’, said a famous philosopher. When tomorrow’s bread is not assured from today’s labor, take it as the beginning of unrest in the society, and when remedial measures are not taken well in time, history has been witness to the bloody revolutions, that engulfed many countries. Economic worries on a recurring basis throws an individual of his balance, he loses the power of discrimination when he sees his family members are hungry, and one resorts to violent and unlawful acts. Should such people be punished or condemned? Perhaps not! The society deserves condemnation, which creates such conditions and encourages criminal tendencies. An individual can bear with the provocation and inequality in the economic front to some extent, but not always. When the pressures of the external world are too much to bear, one rebels and goes ast ray. Similar is the case with countries. When a country attains super economic prosperity, it begins to dominate the poor countries and imposes its decisions on all important issues. 4. Stockpile of arms means storing danger for humankind. Any wrong decision by the top man of the country in the current scenario, is inviting irreversible disaster for the entire humankind. Nature is benevolent, but unfortunately human beings have taken her grace for granted. The need of the hour is not reduction of arms, but abolition of arms that have capacity to

Opportunity Analysis of New Business Venture 03068 Essay

Opportunity Analysis of New Business Venture 03068 - Essay Example Where there are many competitors also, it should be able to present the idea of the business venture in a way that uniquely identifies untapped opportunities on the market (Oladeji, 2008). This is the basis for the report, where a new business venture is being critiqued for its viability as an innovative business idea. This is being done with the opportunity analysis approach where a feasibility study is being performed in the areas of self-analysis, venture description, market research, industrial analysis, technical feasibility, financial feasibility, scenario versions, and scalability analysis (Mambula, 2002). Once these areas are analysed, it will be able to conclude on the feasibility of the business idea and how innovative it is to succeed on the saturated market. The entrepreneur is considered an important authority and stakeholder for the introduction of any new business idea that becomes the basis of a venture creation. This is because the ideologies, motivation, vision, and inspiration of doing business are mostly dependent on the entrepreneur and what he or she brings onboard the new venture (Schaper, 2002). What is more, there are some core entrepreneurial qualities and competences that have been considered critical for the overall management of the venture (McMillan & Naughton, 2012). Based on the entrepreneurial behaviour theory, there are three major human capital requirements that may be assessed from the entrepreneur leading the idea of starting the new venture. These are general human capital, entrepreneurship specific human capital, and venture specific human capital (World Bank, 2010). The general human capital includes such qualities and requirements as education, managerial human capital, capabilities, and demographic control variables (Charles, 2002). The entrepreneurship specific human capital also includes entrepreneurial