Differentiation and Brand Positioning Essay Example | Topics and Well Written Essays - 750 words

Differentiation and Brand Positioning - Essay Example This information is highly crucial to a business since it assists to give it an overall breakthrough and to plan itself well. If I was developing a research design, I would ensure that I include these components in my design in order to ensure that I handle all the required issues. While considering the demographics, I would tackle such factors as age of the targeted population. Evaluation of the age component is indeed crucial since; different age groups will have different needs and wants. Taking for instance, most of the individuals in the young generation are interested in the latest technology. Therefore, in order to know where to position itself, a business will need to evaluate the age of the population. Another issue that I would evaluate under demographics is gender. This is because; a business will have to decide whether to target the female group or the male group. Other demographic factors that I would evaluate include; the income and ethnicity. Assessment of the ethnicit y is mainly relevant to the business since it helps in segmentation of the market. This is because; different ethnic groups will have different preferences and choices which might affect the overall demand market. Behavior components are also extremely pertinent to the business since they help it to make predictions about the reactions of the consumers towards different actions taken by the business. It also helps in understanding the consumer preferences and thus, helps the business in differentiation and branding. Some of the behaviour components to be included in the research design include; consumer reactions towards price changes, reactions towards entry of new products and effect of environmental changes (Blythe, 2008). Lifestyle components are crucial in helping the business to set its prices and position itself in the market. This is whereby if the business deals with luxurious items it will need to position itself close to consumers who lead a high lifestyle. Saxonvilleâ₠¬â„¢s approach was indeed appropriate for this task. This is because; it considered all these issues in a detailed and an organized manner. 2) Which positioning do you recommend, and why? Brand positioning is a strategy applied by many businesses to shape the way in which consumers view the products of the business. Once a firm has already chosen its target market, it will need to define or shape the way in which the consumers view its product in their minds. Different positioning strategies have been applied by different businesses, some of which include; strengthening the current position, repositioning, out-designing and out-innovating everyone, and finding your niche in the market (Ferrell & Hartline, 2010). However, among all these, the best positioning strategy that I would recommend for all businesses is the out-innovating and out-designing of all other businesses. This is because; all consumers usually use the concept of ‘BEST’. Therefore, the commodity that the y choose to buy will be that which appears to be the best according to them. For this reason, the business should seek to be more innovative in coming up with different ideas of creating unique and appealing products. In this way, it will be remarkably easy to create consumer loyalty since the consumers will have fixed in their minds that the products of that business are unique and of high

About Someone's Life Essay Example | Topics and Well Written Essays - 2000 words

About Someone's Life - Essay Example 17. How has your nationality influenced your life? Response: It has made me realize importance of peaceful coexistence. 18. Which community do you belong to? Response: Sunnite. 19. How did your community influence your life? Response: Has encouraged me to uphold my religious faith and teachings of Prophet Mohammed. Cultural and social interest. 20. Which cultural activities or social events did you ever take part in? Response: Idul-fitri, 21. When were these events held? Response: Annually. 22. Why were the events organized? Response: To celebrate the month of Ramadhan. 23. What were the rules or regulations regarding the participation in these events? Response: Fasting, praying, giving the needy and washing of feet, hands and head. Only Muslims were involved. 24. What are the cultural believes in your community? Response: Women place is in the kitchen and a man can marry up to four wives at a time 25. How do you feel about these cultural believes? Response: They demean women. 26. Wh at changes have occurred in the recent past regarding your culture? Response: Women are gaining freedom to work. Values. 27. Which values do you posses? Response: Respect for human life, obedience, honesty and trustful 28. Were these values inherited or learnt during your various stages of life? Response: I learnt them as I grew up. 29. How have these values propelled you towards success in life? Response: They help me to interact with others. Religious Influence. 30. Which religion do you belong to? Response: Muslim. 31. What does your religion teach regarding women and work? Response: Women should not do men’s work 32. What does your religion teach on marriage and relationships? Response: Women to be faithful to their husband. 33. How does your religion affect your work and...Mrs. Shakina Suleiman learnt how to be compassionate, loving, social and outspoken as she grew up in a Muslim community and her career as a journalist. My rationale for choosing to discuss her was moti vated by her composure, eloquence and cheerfulness. We had met at a United Nations conference on career talk held in a neighboring school sometimes back in which Mrs. Suleiman was one of the guest speakers. Later after the meeting, I approached her warmly and requested her to share her life occurrences with me. I conducted the interview at Said khan Hotel in Saudi Arabia on 25th of October 2012. The exercise took sixty seven minutes during which the respondent answered all the questions clearly. I cross-examined the interview guide to ensure all important details were provided. TI was able to complete the exercise successfully without interruptions. I also thanked my candidate and wished her the very best in all her endeavors in life. Then I organized the data systematically and explored its substance. I used to derive an inference of how a human background can influence his or her lifestyle.