BAM 306 - Princibles of Marketing-unit 4 essay question # 2

BAM 306 - Princibles of Marketing-unit 4 question # 2 - Essay Example Therefore a produces tend to use a wholesalers rather than selling it directly to the retailers because of the functions performed by the wholesalers, which are mentioned below: Selling and promoting: The sales force of the wholesalers helps the manufacturers to reach a wide range of customers including many small customers at a low price or cost. This is because the wholesales have more contacts and are trusted by the buyers than the manufacturers. Bulk breaking: Wholesalers buys products in carload lots which helps the customers to save their money and in return bulk break which means breaking of large lots into smaller quantities and finally selling it to the retailers. Transportation: The wholesalers being closer to the buyers provide a much more efficient and quick delivery of items than the producers. Thus producers usually prefer the channel of distribution which involves the wholesalers. Financing: The wholesalers provides its customers as well as suppliers with an advantage of financing as they provide credit to the customers and for the suppliers, they finance them by ordering at an earlier date but paying the bill on time. This is one of the strong reasons why the producer prefers wholesalers rather than selling items directly to the retailers. Risk Bearing: The wholesalers are responsible for any theft, damage, obsolesce and spoilage of the product. The wholesalers absorb the risk by taking the title of all the uncertainty that might occur during the course of action. Market information: Since the wholesalers are aware of the market situation, they provide information to the customers and suppliers about competition, price developments and introduction of any new products. Management services and advice: The wholesalers provides management services and also incurs training for the sales people, helps in renovating the store layouts and displays and also sets inventory and accounting control systems

Staff Motivation Assignment Example | Topics and Well Written Essays - 2000 words

Staff Motivation - Assignment Example For higher incomers, such as managers, job promotion and recognition are more important than money. In the contrast, low incomers are motivated be financial factors such as salary and bonus. Hertzberg (1968) two factors theory determines the motivation factors and hygiene factors do not motivate but create dissatisfaction if they are not present. In certain period of time, employees feel financially secured and better off financially; hygiene factor can be an effective motivator. Money loses its attractive as if motivational factors among managers. Managers may be not motivated by money, but by job promotion through achievement. They can be considered to be at the highest level of "motivational need". What's more, according to Hertzberg, working conditions is a hygiene factor, offering people unique incentives and morale boosters that contribute to a changing, exciting, and motivation work environment. Excellent work conditions would give them more job satisfaction and motivation. McClelland (1987) identified three major needs, which are achievement, power and affiliation. The findings from this study show that money is the most important motivator for workers at Jury's Inn, especially for low-income workers. Furthermore, the findings indicate that job promotion and recognition are important factors to motivate workers at Jury's Inn because job promotion and recognition are related tight to financial rewards. In addition, salaries and benefits, interpersonal relationships and offering incentives and morale boosters have been found as the main effective motivators. In order to support the aim, this working paper provided literature review, which including motivation theories, the critically analysis of motivation and reward system on workplace culture and work value. Moreover, for the sake of investigating the effective motivation; the relevant research methodology has been used. Studies of some of the best United States and Australian hotels (Gray, 1992) also suggest that the cement which binds skilled and motivated employees to their organization, who are thus more enthusiastic, more committed and potentially more productive than their competitors' employees, is clear and ongoing communication between hotel managers and their employees. The management of the Jury's Inn should also take the advantage of the communication process in order achieve the higher level of performance from the employees. A modern and a more permanent approach to motivation are through job enrichment (Wright, 2004). This involves putting meaning into jobs. In other words, it is putting Herzberg's two-factor theory into effect by building motivators into the job. These motivators include achievement, growth, responsibility, advancement and recognition. This approach can also work for Jury's Inn staff. According to the approach the hotel should plan to change the job contents of the employees in order to motivate them as explained by Ross (1998) in his article A practical theory of motivation applied to hotels. A number of research studies (Rothbard, 2001; Niehoff , Moorman, Blakely & Fuller, 2001; Bloom, Yorges & Ruhl, 2000) have indicated that the job content is an important factor in motivating people. So the content of a routine or repetitive task must be restructured to provide motivation to the performer of that job.

The Neutron Electric Dipole Moment Essay Example | Topics and Well Written Essays - 2750 words

The Neutron Electric Dipole Moment - Essay Example A concise introduction and explanation of the different experimental techniques used in the study of neutron EDM are provided in this research work. These techniques include the room-temperature experiment, Ramsey’s technique, and the mercury magnetometer. A brief discussion of the prevailing systematic uncertainties such as the geometric phase effect is also included. A recent neutron EDM experiment, which is more sensitive and still in progress is also incorporated and detailed in this study. For over 50 years, the quest for an electric dipole moment (EDM) of a neutron has been a great endeavor in the field of physics.3 4 5 Ramsay’s search for a permanent EDM in the 1950’s leads the way to what seems to be an endless pursuit. Experimental sensitivity has increased significantly; in fact, it improved by more than 106 factor.6 An impressive breakthrough in improving the experimental sensitivity, accountable for every eight years or so, is shown in Figure 1.7 Despite such remarkable accomplishment, there was no EDM ever observed. The reason for this apparently obsessive behavior by a small group of dedicated physicists is that the observation of a nonzero neutron EDM would be evidence of time reversal violation and for physics beyond the so-called standard model of electroweak interactions. An essential point is that the standard model predictions of the magnitude of time reversal violation are inconsistent with our ideas of the formation of the universe; namely, the production of the presently observed matter-antimatter asymmetry requires time reversal violation many orders of magnitude greater than that predicted by the standard model. According to Steven Weinberg, the electric dipole moments may offer one of the most thrilling prospects for progress in particle physics; a bright future awaits prospective experiments because calculating electric dipole moments have been progressive recently.

Coco Chanel & Vivien Westwood Essay Example | Topics and Well Written Essays - 2000 words

Coco Chanel & Vivien Westwood - Essay Example Modernism was not conceived as a style but a loose collection of ideas. Where and when it was born is anybody's guess, but it flourished in Germany and Holland, as well as in Moscow, Paris, Prague and New York. Modernists wanted to build a better world, a world that could achieve social improvement through technology. The modernist's principles were frequently combined with social and political beliefs which held that design and art could, and should, transform society. Gabrielle 'Coco' Chanel belonged to this school of thought. (V&A, Modernism-Designing a New World 1914-1939, www.vam.ac.uk)1. Modernism which presume the existence of clear-cut distinctions between different types of aesthetic endeavors, are perceived as elitist in comparison with postmodernism, in which high culture is no longer viewed as aesthetically superior to popular culture and dominant cultures are no longer more significant than minority cultures. The shift from modernist to postmodernist styles is viewed as a consequence of social, political, and cultural changes that have altered the relationships between different social groups and the dominant culture, as well as the ways in which these social groups can be plausibly represented by cultural categories (An Excerpt from Diana Crane’s 1933- "Postmodernism and the Avant-Garde: Stylistic Change in Fashion Design", . The reign of Prince Regent (1820-1830) came to be known as the Regency era. Empress Josephine, during Emperor Napoleon’s (1804) time was a great fashion leader for the slender fashions of the day designed by Leroy. From fak e pearls and strass paste gems to parures and Cameos, these fascinating jewellery made under the influence of Greek and Roman architecture, came to be symbolic of the 18th and 19th century fashion world. The high waist styles of early 19th century known as the Empire style, evolved in the late 1700s. It began as a chemise shift gathered under the breasts and at the neck.It had a very dcollet low square neckline, a short narrow backed bodice and separate skirt. The small neat puff sleeves barely capped the shoulder. They were pulled back by the narrow cut of the bodice and this restricted arm movement. The fabric for Empire dresses was usually made of fine white lawn, muslin or batiste. The predominant styles followed during the regency fashion period were those of Spencer, Pelisse, and Redingote (Pauline Weston Thomas, Regency Fashion History, 1800s Costume History, for Fashion-era.com, www.fashion-era.com). 2.0 Definition of Modernism and Post-Modernism Between World Wars I and II, there was the rise of a puritanical style of design popularly called Modernism or the International Style. Many designs during this period represented a form known for its overall severity and geometry, combined with symmetry, order and simplicity. What was conspicuous was the absence of colour and applied decoration. When colour was applied, it was rarely spontaneous, and seen in geometrical formats and clear-cut,

Investigate working relationships within a services industry Essay

Investigate working relationships within a services industry context(hospitality mangement) - Essay Example Hospitality Management is the administration of people and services that is essential in the tourism industries in all parts of the world (The Ohio State University at Lima, n.d.). It is a multi-disciplinary major that provides proficiency and competence for the administration, marketing, and above standard operations skills in the accommodations, food, travel and other tourism services to people apart from their homes (Bureau of Economic Analysis, n.d.; MyMajors, n.d.) whereby uninhibited application of irrefutable management theories and principles is implemented (Degree Directory, n.d.; The Ohio State University at Lima, n.d.). It entails indisputable competence in the diverse features of a global business which is comprised of strategic planning, design and construction, finance and marketing, administration, supervision and operations (MyMajors, n.d.). Hospitality managers usually concentrate on specific areas of specializations which cater to particular functions. These could be human resources, food services, guest services and information systems. Nevertheless, top-level managers and executives should have an across-the-board knowledge and skills required for the effective operations of various departments and how they draw together (Degree Directory, n.d.). The legacy began with the distinguished Swiss hotelier Cesar Ritz known as the â€Å"King of hoteliers and hotelier to kings† who valiantly changes the definition of â€Å"luxury hotel experience" in Europe. With his personal philosophy of service and innovation, he commenced the Ritz-Paris and Carlton-London during his time. As a consequence, since the time of its commencement, the Ritz-Carlton Hotel Company, L.L.C.—more popularly known as The Ritz—is one of the most progressive luxury hotel groups in the world. The first branch was the Ritz-Carlton in Boston, Massachusetts set off on 1927

Social Media Campaign (350 Points) Essay Example | Topics and Well Written Essays - 2000 words

Social Media Campaign (350 Points) - Essay Example The analysis of the Starbucks Company in the advertising World will be based on media planning, media buying and interactive marketing section of the Austin’s advertising website (University of Texas, 2015). The Starbucks Company has a media planner whose role is to determine the best advertising options for the company’s coffee brand. These options can be traditional like the use of newspapers or the modern methods that entail the use of facebook and twitter handles. The determination on which method of advertising to choose from depends on the seasons as depicted in sales. Mobile (social media), print, broadcast, outdoor, public service, product placement and online advertisement are used by planners. This is used as communication tools between the planners and the clients that they represent. The media platforms are also used for advertisement campaigns (University of Texas, 2015). The media buyers, who are the clients’ deal breakers, normally reach the clients through social media among other means. This facilitates easy, efficient and effective communication as they make suitable deals for their clients. They advise the customers on the best products to buy through providing information on the available products and their prices. Most of the skilled buyer’s time is normally spent on advertising Starbucks’ products where they get some commission upon selling a particular product. However, for sales to get to the negotiation point, the advertisement must have been fully done through the social media and other avenues including websites. The online advertising campaigns are normally marketed as per the market dynamics, thus need for the buyer to be fully aware of the local market. The media buyer role is to negotiate the best placement of Starbucks’ brand on online advertisement (including social media), local TV, outdoor or radio ad vertisement of their brand (University of Texas, 2015). Twitter,

Can a solution to persistent conflict in the eastern DRC be found Essay - 1

Can a solution to persistent conflict in the eastern DRC be found through addressing 'local antagonisms' and 'local grievances', as Severine Autesserre suggests - Essay Example Instead of seeking long term solutions, Autesserre (2008) argues, these peace finders have only been making temporary peace trials after which conflicts emerge again. Their role has been to treat the wounds but not focusing on terminating the causative agents once and for all. Autesserre (2008), after providing a comprehensive history of wars and conflicts in the Eastern Provinces of Congo, suggests that permanent solutions can only be found if local antagonisms and grievances are addressed. Autesserre brings forward the view that those intervening have mistaken locally triggered turbulence as a national and or international issue whereof only humanitarian interventions for temporary healing of the casualties have been imposed. This paper attempts to argue in line Autesserre’s standing. The discussion critically addresses the nature of the problem in Congo – as explained by various authors – to estimate the truth in Autesserre’s suggestions. Later, the study defines what exactly the government of Congo needs to ensure local issues – as raised by Autesserre (2008) – are successful tools in pacifying Eastern Congo. The arguments are made in realization that, anyhow, there must be some solution, a unique solution (Yenyi, 2010). In the previous efforts to bring peace in the Congo, there have been various challenges and mammoth spending but in the end, the war starts all over again. It is obvious there are roots to the intermittent animosity that keeps recurring, much to the loss of many lives on a daily basis, loss of properties, misappropriation of natural resources, and the general deterioration of humanity. Therefore, all indications point to the prevalence of speci fic causes of violence that have never been addressed, or at least the wrong approaches have been in use. So the problem is extraordinary and as so, it will call for extraordinary measures as suggested in Autesserre findings (2008). Certainly, Autesserre’s idea is appealing,